AD CAMPAIGNS
2020 APPY HOUR
The Shoeless Joe's Appy Hour Campaign was meant to promote food and beverage features during a certain hour. Different demographics had to be chosen in order to better suit each region. Responsible for creative direction, targeting structure and digital buy.
Video and photography by FeedTheSocial
2018-2019 FVV
The partnership with Toronto Raptor Point Guard Fred VanVleet #23 was meant to showcase the sports atmosphere at Shoeless Joe's. It just so happened that the Raptors became champions that year and the publicity around the campaign was the highest we had seen. The campaign was mainly a digital push revolving around Instagram, Facebook and YouTube advertisements. Working alongside King Marketing, my responsibility was to make sure all the social content and advertisements were properly cobranded. As well, have control over the sponsored ads, SJ contests, support franchisees with local promotions and plan & execute the FVV Meet and Greet party.
Video and photography by King Marketing.
2019 NORTHERN GRILL RIBFEST
Northern Grill Ribfest was a summer feature meant to bring attention to the Shoeless Joe's ribs. Working alongside culinary, I was responsible for the creative direction of the campaign and all aspects of the photography and production for the content.
Photography by Janick Laurent.
2019 BETTER WITH FRIENDS
Better With Friends was a brand awareness campaign meant to be pushed all year round. I was responsible for the photography and production of all the content. The strategy was to hold one photoshoot with multiple scenes that could be used for multiple occasions during any season. The themes ranged from guys night out to dinner with friends and a large push for the patio
Photography by Janick Laurent.